Grounded, not guessed
AI should answer from real, approved content. If the answer isn't in your material, the right move is to escalate — not to improvise.
We build AI and human customer support that businesses can trust and control
Support software should answer accurately, hand over to a person cleanly, and stay recognisably yours. GoBrise is built around those three ideas — and nothing in the product is allowed to break them.
- Unlimited human live chat on every plan
- AI grounded only in your content
- White-label from the Growth plan
- 7-day free trial on eligible paid plans
Why this exists
The gap between AI that overpromises and human support that cannot scale
Most support teams end up choosing between two imperfect options. AI-only tools reply instantly, but they will confidently invent an answer they were never given — and one wrong answer about pricing, refunds or compliance costs more trust than a hundred fast replies save.
Human-only support is accurate, but it is expensive to staff, and the same handful of questions arrive again and again, at every hour, in every time zone. Good agents spend their day copy-pasting the same answers.
We started GoBrise because neither side of that trade-off is necessary. An AI agent restricted to a business's own approved content can carry the repetitive volume, and a person can take over the moment judgement is needed — inside the same conversation, without the visitor repeating themselves.
- AI answers drawn from your own content, not from a general model's guesswork
- A visible escalation path instead of a confident wrong answer
- One thread, so the person taking over sees everything the visitor already said
How it works
From your website to a support agent you can trust
- 1
Bring your content
Import pages directly from your website or paste your own answers and policies. This becomes the only material the AI is allowed to answer from.
- 2
AI answers what it knows
When a visitor asks something your content covers, the AI replies instantly, in your brand's widget, using your wording.
- 3
Escalates what it doesn't
If the answer isn't clearly in your content, the model is unsure, or the visitor asks for a person, the conversation is handed to your team instead of guessed at.
- 4
Your team teaches it
When an agent resolves an escalated question, they can choose to save that answer to the knowledge base, so the next visitor gets it directly. You decide what is saved — nothing is learned silently.
What we believe
Four principles that shape what we build
These are the decisions we keep returning to whenever a feature could go either way. They are also the fastest way to judge whether the product is doing its job.
Humans are never a paywall
Unlimited human live chat is included in every plan, including Free. Talking to a real person should never depend on what you pay.
Your brand, not ours
White-label control means the widget looks and speaks like your product. Our badge stays out of the way on plans that include white-label.
Honest about where we are
We describe what the platform does today, not what it might do later. Anything not yet shipped is clearly marked 'Coming soon'.
Our commitments
Things we have decided not to do
- Let the AI answer confidently when it isn't sure
- Hide human support behind an upgrade
- Claim features that aren't built yet
- Silently add answers to your knowledge base without your team's approval
- Make your customers repeat themselves after a handoff
- Put our brand ahead of yours on white-label plans
Who we build for
Teams that answer the same questions every day — and can't afford to get them wrong
Company formation & legal services
High-stakes questions about filings, fees and timelines, where a wrong answer is worse than a slow one.
SaaS & software
Product, onboarding and billing questions that repeat across every new signup.
E-commerce & retail
Shipping, returns and order questions at volume, around the clock.
Agencies & resellers
A white-label support layer you can offer your own clients under your brand.
Current status
An early-stage product, described honestly
GoBrise is early-stage. We would rather show you exactly what's live than sell you a roadmap.
Available today
- AI agent grounded in your knowledge base
- Website import into the knowledge base
- Unlimited human live chat with in-thread handoff
- Escalation rules and confidence-based handoff
- Teach-the-AI from resolved conversations
- Customisable widget (appearance, content, behaviour)
- Team invites with Admin and Agent roles
- White-label branding on eligible plans
Coming soon
- Integrations
- Public API
- Data export
- Multiple workspaces
We are an early-stage product and we would rather describe what the platform does today than what it might do later.
Questions about GoBrise?
We read every message. If you want to know whether GoBrise fits your support workflow, tell us how your team works today.
Contact usSee how it behaves with your own content
Start free with unlimited human live chat, then switch the AI on when your knowledge base is ready.